of our weekly players take part in branded tournaments.
Players choose your brand voluntarily, they are not forced.
Marketing campaigns with social impactMarketing with social impact
Create a socially responsible marketing campaign with Lawa. Connect your brand to the movement and reach thousands of Dutch players in an authentic way.
Get in touch
What is Lawa For Brands?
With Lawa for Brands you connect your brand or campaign to movement and run nationwide tournaments in the Lawa app. Your brand becomes an interactive race map that thousands of players return to every day.
Reward participants and gain insight
Reward top walkers with discount codes, prizes or digital wearables, and afterwards receive an extensive report on the reach and health impact of your tournament.
Brands we have
worked with
Impact in numbers
walk more than the average Dutch person.
This links your brand to a healthy and active lifestyle.
times a week a player engages with your brand
This leads to higher conversion and authentic interaction.
A branded tournament, all-in, for just
€1 per active participant per tournament.
Our players
players in the Netherlands
are women
are men
are between 25 and 34 years old
are between 11 and 25 years old
What we do for you
A custom-made 3D race map in your theme
Create a unique game world that fully matches your brand.
Three custom in-game wearables
Let players wear your brand while they race and move.
An extensive report on reach and impact
Get clear insights into results, engagement and health impact.
Reach our 52,000+ players and social followers
Activate an engaged community through in-app and social media channels.
Use cases
HEMA
Back to school
In August 2025 players walked across a giant desk full of HEMA Back to School items. They climbed over notebooks, jumped over pencils and could win prizes such as a 100 euro gift card and the exclusive digital tompouce onesie.
players took part
visits to the tournament
Burgers' Zoo
Mangrove tournament
In July 2025 we launched our first collaboration with Burgers’ Zoo, who wanted to put the spotlight on their new red titi monkey in the mangrove enclosure. Players raced through a digital mangrove in Belize and could spot the new animal. Hundreds of players won free tickets and discount codes to visit the monkeys in real life.
stars was the rating players gave the tournament
steps were taken in the tournament
Bever
Autumn tournament
Autumn was coming and Bever wanted to activate their campaign “Keep going outside” in the Lawa app. Players walked through a rainy autumn forest and could win digital sweaters for their avatar. On top of that, every participant received a 5 euro discount, which players loved.
average steps per player per day
of players said they were glad to receive the discount
Take the first step towards
your own Lawa tournament
Paul Snijder is happy to tell you more about:
- How your brand works within Lawa
- What a branded tournament looks like
- What it delivers
- The possibilities within your target audience
